Business Launch Checklist
Use this checklist to separate the essentials from the noise and see how the brand, website, selling, customer journey and launch operations fit together.
1. Clarify the business
Define the offer, target customer, business model and the problem you solve.
- Write a one-sentence offer
- Describe the ideal customer
- List what you will sell
- Identify the first launch goal
2. Establish the identity
Confirm the name, brand direction and visual system before producing lots of customer-facing material.
- Business name
- Logo system
- Colours and typography
- Basic brand rules
3. Build the digital foundation
Secure the domain, professional email and the right website/store route.
- Domain ownership
- Professional email
- Website plan
- Analytics-ready setup
4. Prepare to take money
If you sell products or paid services, organise pricing, payments, shipping/fulfilment and customer expectations.
- Tarifs
- Payment provider
- Shipping rules
- Returns/process information
5. Plan the customer journey
Know where enquiries go, who answers them and what happens after an enquiry or sale.
- Contact route
- Follow-up method
- Reviews
- Support process
6. Prepare the launch
Check the website, profiles, print, packaging and operational details before announcing the business.
- Final factual review
- Mobile check
- Email delivery check
- Launch checklist
7. Improve what is real
Use actual customer questions and analytics to decide what to improve next.
- Maintenance
- Content updates
- Customer feedback
- Next growth priority
Choose the next resource or service that moves the business closer to being ready.
MAR StartSmart™
Use guided support when the business direction is still unclear.
MAR Launch 360™
Use one connected route when several launch pieces are needed together.
Diagnostic entreprise
Use after launch to spot gaps and fragmentation.