Website Readiness
The best website project begins with a clear offer, reliable facts, a stable enough brand direction and a real plan for what happens when…
MESSAGE
Can a visitor understand the offer?
Write down what you do, who you help and the main action you want a visitor to take.
- Offer statement
- Target customer
- Primary CTA
- Main services/products
CONTENT
Do you have the facts?
Gather factual information that the website must communicate accurately.
- Contact details
- Service/product information
- Policies where relevant
- Real proof/assets
BRAND
Is the visual direction stable enough?
Major identity uncertainty should be resolved before detailed page design begins.
- Logo/identity status
- Colours and typography
- Image direction
- Tone of voice
OPERATIONS
Can you handle what the website generates?
The website should send customers into a working business process.
- Enquiry destination
- Payment/booking route
- Response responsibility
- Follow-up method
WHERE TO GO NEXT
Choose the next resource or service that moves the business closer to being ready.
Websites
Build the digital home once the foundations are ready.
Brand Identity
Resolve the visual system first if the brand is fragmented.
MAR Client Engine™
Organise what happens after the enquiry.